Frequently Asked Questions

Icecap provides AI marketing tools for retailers and brands. It currently has two products: Sherpa, which delivers AI sales power for websites, and Wellspring, a platform for brand control over AI agents.

Icecap is run by an experienced team with over 60 years of combined expertise in innovative online marketing technologies, especially in the gem and jewelry industry. The CEO is Jacques Voorhees, founder of Polygon Network which revolutionized gem and jewelry trading in the 80s by introducing online sourcing technology.

Icecap is a Delaware C-corp, financed privately. Icecap partners with trade associations, technology companies, and other groups. Contact Icecap for more information.

Sherpa is a chatbot built to sell, made by Icecap AI. It lives on your website and actively engages visitors, recommends products, handles objections, and closes sales, 24 hours a day, 7 days a week.

Most chatbots just answer questions. Sherpa is the chatbot done right: it proactively starts conversations, recommends products based on browsing behavior, applies your promotions and specials, and adapts its tone to match your brand. It sells, not just supports.

Sherpa is for any organization that has a website and wants better results from the people who visit it. That includes businesses selling products or services online, organizations focused on lead generation or education, information-heavy sites, and public- and private-sector organizations. You don't need any technical expertise. If you can use a web browser, you can manage Sherpa.

Yes. Sherpa has a Free plan, so you can put a working Sherpa on your site with no credit card and see it answer your real visitors. You also get a private preview link to test it before it goes live.

Sherpa is designed to augment your team, not replace it. It handles common questions and routine interactions instantly, freeing your staff to focus on complex or high-value work. Think of it as scaling your customer interaction capacity without adding headcount.

Sherpa is free to start. The Free plan puts a working Sherpa on your site with no credit card. Insight is $45/month for full conversation transcripts and the patterns in what your customers keep asking about, and Commerce is $195/month for products in the chat and more. Custom plans are quoted per project, and annual billing saves you two months. Visit our pricing page for full details.

Yes. You can upgrade, downgrade, or cancel at any time from your account dashboard. There are no long-term contracts or cancellation fees. Downgrades take effect at your next billing cycle.

Minutes. You sign up, point Sherpa at your website, and it learns your business from your own pages. Then you add one line of code and it is live. No waiting, no developer.

Sherpa works with any website. Just add a code snippet. It's compatible with all major platforms and frameworks, including custom-built sites.

No. Sherpa is built for business owners, not developers. You manage everything from your account, and installing it is a single line of code that you (or whoever manages your site) can paste in.

Sign up for free, point Sherpa at your website, and it learns your business from your own pages. Test it on a private preview link, then add one line of code to go live. You can do the whole thing today.

Every conversation shows you what your visitors actually want: what they compared, what made them hesitate, and what they asked for but could not find. Sherpa gathers this across all your chats so you can spot the patterns and use them to sharpen your products, pricing, and message.

Yes. Tell Sherpa about the promotions and specials you are running and it will bring them up at the right moment in a conversation, the way a good salesperson points out a deal. Rules that apply a discount automatically, for example by cart value, are coming soon.

Sherpa communicates in more than 220 languages and will automatically detect and respond in the visitor's preferred language, on every plan.

Absolutely. You shape its tone and behavior with plain-language style rules, add facts it should know, and set conversation guidelines, all from your account. It answers from your own material, so it stays true to your business.

Sherpa keeps its knowledge fresh from your website, and you can flag any answer that missed so the correction feeds back into what it knows. The more it is used, the more you learn about your customers from the conversations.

Wellspring is a technology layer that lives between a consumer brand and AI assistants on the websites of authorized retailers. It gives brands a control tool over how retail store websites talk about the brand.

Wellspring gives brands control over how they are presented to consumers inside the AI assistants of retail stores. Think of it as the digital equivalent of shop-in-shop branding in physical stores: brands control how they're presented, but in AI conversations.

Brands need Wellspring because AI is the new shelf space competition on retail store websites. When a consumer engages an AI sales assistant, that assistant will promote the brands it knows the most about. Wellspring ensures your brand gets the attention and accuracy it deserves.

Yes. In addition to providing a content control layer, Wellspring analyzes customer conversations (subject to permissions) and organizes them into valuable market intelligence, customer insights, and recommendations. This is intelligence that cannot be gained in any other venue.

No. Wellspring has a standard REST API that works with any AI chatbot platform. Sherpa has native Wellspring integration, but Wellspring is platform-agnostic.

Wellspring is a custom product, quoted after a consultation between the brand and Icecap. There is a one-time setup fee and an annual operating/maintenance subscription. Contact Icecap to schedule a consultation.

Contact Icecap to schedule a video call appointment. Because Wellspring deployment requires a custom quote, the first step is an initial consultation to understand your specific needs.