Sherpa

Meet Your Most Valuable Employee.

  • For e-commerce sites, it's your most effective salesperson. Negotiates, upsells, and closes sales 24/7.
  • For lead-gen and info sites, it's your most knowledgeable guide. Answers questions and captures every opportunity.

All for a tiny fraction of a typical salary.

What is Sherpa? See How It Works

Simple setup, no developers needed

What Is Sherpa? A Smarter Alternative To Chatbots.

An AI-powered platform that serves as a trained sales or customer-service agent on any website, guiding customers towards a purchase while capturing valuable market intelligence.

More Than a Chatbot

Sherpa doesn't just answer questions. It serves as a highly-trained sales agent, recommending products, guiding visitors toward purchase (if applicable), and applying promotions and negotiation limits you control.

An Intelligence Gathering Machine

Sherpa captures and structures demand-signals from real interactions (what customers ask for, compare, hesitate over, or reject) and feeds that intelligence back to you.

A Trainable AI "Employee"

Sherpa includes a simple control portal, where you fine-tune messaging, priorities, promotions and sales behavior. Just like you'd train a new employee.

Learn more about Sherpa

Sherpa In Action

See how a single conversation moves from discovery to sale — with AI doing the heavy lifting at every step.

1

Discovery

Sherpa guides the buyer from vague interest to a specific product match.

Sherpa Chat
Do you sell Nautis watches?
Great choice! Yes, we're an authorized Nautis dealer. Do you have a model in mind?
I'm interested in a men's dive watch
Here are three models that match. I can answer questions about any of them.
Nautis Abyss dive watch, steel bracelet Abyss
Nautis Voyager dive watch, blue NATO strap Voyager
Nautis Apex dive watch, black rubber strap Apex

From retailer's product database

Sherpa draws on the retailer's product catalog to narrow options and guide the buyer.

2

Brand Enrichment

Rich brand content — video, imagery, storytelling — delivered in conversation.

Sherpa Chat
The Voyager. How deep can it go?
300 meters. Here's a video the brand provided showing this watch in action. How cool is this?
Nautis. Dive Collection Heritage 0:32

Provided real-time from brand via Wellspring

I like the Voyager, but I need to shop around first.

Brand-provided media and stories enrich the conversation — powered by Wellspring.

3

Negotiation & Close

Sherpa checks competitor pricing and applies rules you set to close the deal.

Sherpa Chat
I checked nearby retailers. One is offering the Voyager for $6,245. If you're ready to buy now, I'm authorized to match that price.
Yep! Let's do it.

Use this discount code for checkout:

X8859C

Expires in 2 hours.

Thanks for your purchase!

Coming soon: AI-powered competitor price checks and automated negotiation rules set by the store owner.

Active Sales, Not Just Answers

Sherpa identifies visitor intent and initiates natural conversations that guide people toward the next step, whether that's a purchase, a sign-up, or a qualified lead.

  • Recommends specific products based on real customer intent
  • Adjusts tone and positioning to match your brand
  • Handles objections, comparisons, and promotions automatically
  • Guides shoppers toward checkout naturally
Visitor detected
Browsing premium products
Sherpa engaged
Offering personalized recommendation
Sale completed
Converted to paying customer

Drop It In. Switch It On.

Sherpa installs in minutes with a single code snippet. No redesign, no developer needed. It works with any website.

  • One code snippet. Add it to any website
  • Compatible with all major platforms and frameworks
  • Works alongside your existing site, nothing to rebuild
  • Live, and assisting visitors, the same day
index.html
<!-- Add before </body> -->
<script src="sherpa.js"></script>
That's it. One snippet.
Works with any website
HTMLReactSquarespaceWixCustom CMS

Intelligence from Every Conversation

Sherpa captures and structures demand-signals from real interactions (what customers ask for, compare, hesitate over, or reject) and feeds that intelligence back to you.

  • Structured demand-signals from every conversation
  • Understand what visitors compare and reject
  • Improve messaging, pricing, and content decisions
  • Actionable insights, not just raw data
Top Demand Signals
Price comparison requests 78%
Feature questions 65%
Competitor mentions 42%
Discount inquiries 38%

Who Is Sherpa For?

Any organization that has a website and wants better results from the people who visit it.

Sites That Sell

E-commerce stores and online businesses that want to convert more visitors into customers.

Sites That Inform

Lead generation, educational, and public-sector sites where visitor understanding and feedback matter.

Sites That Listen

Any website that needs to communicate information clearly and learn from customer interactions.

See who Sherpa is built for
200+
Languages Supported
24/7
Always On
< 5 min
Setup Time
1 snippet
To Install

Clear ROI: A 24/7 Customer-Service and Sales Agent for a Few Dollars a Day

Sherpa does what is otherwise difficult, expensive, or simply not possible.

  • Functions as a customer service agent and a sales agent for the website
  • Can actually negotiate with customers, to close sales (if e-commerce enabled)
  • Available 24/7, never takes time off
  • Speaks more than 200 languages
  • Reduces friction for buyers
  • Improves customer satisfaction
  • Converts every conversation into actionable intelligence for the owner

Sherpa increases sales, elevates the customer experience, reduces costs, and gathers unique market insights — all at the same time. And it gets smarter every day.

See the full ROI case
Convert More Visitors

Guide people in real time for more action, same traffic spend.

Capture Usable Intelligence

Every conversation reveals demand, confusion, and opportunity.

Improve Continuously

Sherpa gets smarter the more it's used, better every month.

The Comparison

Human Employee. Chatbot. Sherpa.

A side-by-side look at what each can actually do for your business.

Availability

Human Employee
~40 hours/week (sick, vacation, breaks)
Typical Chatbots
24/7/365
Sherpa
24/7/365, always on

Monthly Cost

Human Employee
$4,000+ plus benefits
Typical Chatbots
$50–300
Sherpa
$195/month, flat rate

Product Knowledge

Human Employee
Limited, requires training, forgets
Typical Chatbots
Static knowledge base, needs updates
Sherpa
Infinite, instant, perfect recall

Languages

Human Employee
Typically 1
Typical Chatbots
Limited, often poor translation
Sherpa
220 languages, fluently

Sales & Negotiation

Human Employee
Inconsistent, mood-dependent
Typical Chatbots
Answers questions only
Sherpa
Expert closer, actively negotiates

Market Intelligence

Human Employee
Anecdotal, hard to track
Typical Chatbots
Basic conversation logs
Sherpa
Generates actionable demand signals

Sherpa Testimonials

Loved by Business Owners

"Absolutely perfect. Your product is ready, and every website in the world needs it."

EV
Erik Voorhees
Founder, Venice.ai

"Every retail store website in the country needs this."

KP
Kim Pelletier
Owner, Pipsqueak Clothing
prev. Regional Dir., De Beers

"I cannot recommend Sherpa more highly and I'm a tough customer who's not easily impressed. This is the best chat assistant available. I won't use anything else."

AJ
Amy Johnston
Founder, WCCMI

"What I love most is how the Sherpa mimics the style and tone of our store and brand."

AP
Alexis Padis
President, Padis Jewelry

"I am extremely impressed with the Sherpa so far. It's amazing."

KU
Katie Ulsh
Sales & Marketing Director, Mountz Jewelers

Getting Started Takes Minutes

1

Sign Up & Configure

Choose your plan and access your personalized Sherpa Client Portal. Enter key information about your business: products, tone, priorities, and rules.

2

Test & Customize

Interact with Sherpa in a private environment before going live. Ask questions, try edge cases, and adjust behavior until you're satisfied.

3

Go Live & Grow

Embed Sherpa on your website and start assisting visitors immediately. Refine over time as Sherpa learns and improves continuously.

See the full setup process

Simple, Transparent Pricing

Basic Sherpa

$95 /month

For informational sites. The full Sherpa AI platform with custom brand voice.

Start Free Trial
Most Popular

E-Commerce Sherpa

$195 /month

Catalog + closing tools. Everything in Basic plus product cards, promotions, and checkout flows.

Get Started

Custom Sherpa

As quoted

Enterprise + special needs. Custom functionality, multi-site support, and dedicated account management.

Contact Us
Compare All Features

Note: Fixed pricing assumes standard usage patterns. Some clients may require higher-tiered service if usage patterns routinely exceed normal parameters. If so, advance notice will be provided. See terms and conditions.

Your Website Is Already Talking. It's Time to Listen.

Sherpa turns everyday website conversations into better outcomes: for customers, and for the business.

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